You are the face of your Brand and customers relate to that and will engage and buy into your products.
This has had huge success for our agents, WHY?
1. Increased Engagement
Property videos that feature estate agents speaking or presenting a tour get significantly higher engagement than silent walk-throughs. Buyers are 68% more likely to engage with a video that includes a human element (e.g., the agent explaining key features).
2. Boosts Buyer Trust
Seeing and hearing the agent on video builds trust and rapport early in the sales process. It humanizes the brand — viewers feel more comfortable contacting the agent after "meeting" them virtually.
3. Helps Properties Sell Faster
Listings with video — especially those where an agent presents — are reported to sell up to 32% faster than those without. Videos help potential buyers pre-qualify themselves before viewing, saving time for agents and sellers.
4. Improves Brand Positioning
Featuring estate agents prominently positions them as experts in the local market. Agents who are comfortable on camera often differentiate themselves from competitors who rely only on photos or plain video tours.
5. More Shareable on Social Media
Videos with a presenting agent are shared 1200% more than text and photo posts combined. Platforms like Instagram Reels, TikTok, YouTube, and Facebook favor content that feels authentic — an agent speaking directly to camera performs very well.
6. Better for SEO
Google favors websites with embedded video — listings with agent-led tours rank higher in local search results. A video featuring an agent can increase the time a visitor stays on a page by up to 88%.
We coach every agent with how to be on camera, advice on scripts and brand vision.